Rightmove users spend an hour on site each month

by Gary Whittaker

People are spending longer than ever on property websites.

In the case of Rightmove, the average user is spending close to an hour on site per month.

The statistics do not show whether the visitors are active home-buyers or potential sellers, or simply the ‘property porn’ market – people interested in their local property markets.

All the same, they present an interesting picture of the behaviour patterns of today’s consumers

The statistics emerge from comScore, an independent auditor of traffic to websites.

Viewing figures were measured during April and show levels of consumer engagement with the UK’s top four property websites.

comScore found that the average unique visitor spent 53 minutes engaging with the Rightmove website and 21 minutes on FindaProperty. PrimeLocation ranked third with 16 minutes, while consumers spent just four minutes on Zoopla.

comScore measured that, collectively, UK Rightmove visits spend over five million hours on the site each month.

According to Rightmove, traffic so far in June has hit a near record.

Last Monday, June 6, was the second busiest day for traffic the website has ever recorded with over 30.8m pages served on site.

Rightmove’s record day was on February 21, 2011, when 32.7m pages were served.

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13-June-11General Lettings News