Rightmove and FindaProperty go head to head with TV ads

News Category: Industry News

Rightmove and Findaproperty have launched fresh rounds of autumn TV advertising campaigns to calm down their fee-paying agents  …whoops, we meant, woo the public  – and both have the X Factor.

Oh, and Grand Designs.

FindaProperty launched its  six-week TV, radio, online and print campaign at the weekend, starting with a prime slot during Saturday night’s X Factor.



Rightmove also relaunched its ‘safari’ advertising campaign, again with a slot on the top Saturday show.


The FindaProperty ad will also be shown during Coronation Street and the unreality show, the McCloud-laden Grand Designs. A print campaign will appear in newspapers owned by FindaProperty’s proprietor, the Mail.

FindaProperty’s sister sites, Primelocation and Globrix, are also due to have advertising campaigns launched for each brand.

Meanwhile, the highly irritating (only our opinion, and of course you do remember adverts for being irritating, which is why Go Compare is so successful, but let’s not deviate) Rightmove ad will also appear in Grand Designs, plus slots during Champions League Football and the ITV News.

Everyone knows the Rightmove ad (extras cast to look like estate agents on a mini-break at Center Parcs) but you can check out the rather lesser spotted FindaProperty offering on:

http://www.youtube.com/watch?v=P4eEvzl4774


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