Personal data firm in'big brother'move

News Category: Industry News

In a ‘big brother’ move, global information services company Experian is to offer a new alert service, tipping off banks, lenders, insurers and utility companies when any of their customers puts their property up for sale or rent.

Experian, which provides information to tenancy checking firms,  cites the advantages to organisations as including the ability to acquire and manage customers, and help prevent buy-to-let fraud activity.

The service will use compliant data from a wide range of property sources.

Nick Evans, head of customer management at Experian, said: “As the population becomes increasingly mobile, it is vital for organisations to keep track of where their customers live and anticipate future moves and changes in circumstances.

“Previously, lenders, banks, utility companies and other service providers have usually had little or no warning that a customer is looking to move.

“A house move represents a key opportunity to retain and sell new products to a customer. A move is also a prime opportunity for fraud to occur, and for credit and other service providers to lose track of customers and be left with dormant or outstanding accounts.”


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