Marketing and take-up for key worker homes 'bad'

News Category: Marketing

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The marketing of and take-up for key worker homes have both been bad, according to Firstrung.

Paul Holmes, chief executive of the property company, said that "like a lot of housing issues the thought and the theory is good, but in practice the level of commitment to actually getting past the political soundbites and rolling it out simply doesn't exist".

He continued: "I think the take-up has been poor, I think the marketing has been equally as bad; whether that's been from the government or local councils actually getting behind the initiatives and actually promoting them."

He added that the key worker housing initiatives were used by the previous Labour government under Prescott and Blair as an opportunity to brush problems under the carpet.

He believes that it was a way for them to seem to be addressing the concern when they actually knew "they had no hope ofaddressing the issue".

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