Letting agents may benefit from new-build activity, expert says

News Category: Marketing

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Landlords could soon use new-build homes to their advantage by using them to offer greater incentives to tenants, an expert has said.

This, ultimately, could lead to an improvement in standards for the rental market in such areas as well as among the letting agents and landlords who operate such properties, according to Chris Jenkins, manager of commercial finance firm Clarity Commercial.

He explained that landlords are thinking creatively in order to attract good tenants into the rental market.

Some property owners have included free bus passes or travel cards to attract tenants, Mr Jenkins noted.

"As more properties become available to the rental market, more effort may be needed in thinking up creative solutions to set properties apart from one another," he commented.

Landlords who offer such deals might prove one step ahead of their competitors in a climate where rental income is crucial.

Average monthly rent in the UK fell from £646 in November to £568 in December, according to Rentright's residential rental price index.

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