Landlords 'use online tools when looking for mortgages'
News Category: Marketing
Published: 07-Aug-2007
Landlords are increasingly using internet tools to find out information about the various mortgages available to them, new research suggests.
In 2006 Standard Life Bank launched a series of online videos designed to provide information about various mortgages. It has now reported that landlords viewing its buy-to-let section make up 24 per cent of the service's users.
In addition, the lender has reported that landlords are turning to independent financial advisers (IFAs) when they want to expand their property portfolio.
Standard Life found that 48 per cent of IFAs expect the private rental sector to grow in the coming years. Of these, ten per cent said that the buy-to-let market's growth will accelerate in the future.
Jackie Moran, head of sales at Standard Life Bank, explained that the findings indicated that landlords are "hungry for information beyond the initial headline rate".
She added: "It's good news for advisers because it supports the guidance process and will help build client relationships."
Recent research from the Money Centre found that UK landlords are confident they will continue to enjoy good returns in the coming months.
