Industry watchdog raps Spicerhaart yet again
News Category: Industry News
Published: 04-Jun-2010
The Advertising Standards Authority has yet again rapped Spicerhaart – this time over the use of personal information on its database for marketing purposes.
The ASA has not released any details other than to say it took action “about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail”.
The date of the adjudication was June 2.
Spicerhaart has had a spate of run-ins with the ASA. Since last November, in four informally resolved cases, it has had to agree to amend or withdraw some of its advertising.
It has also faced six formal investigations since last December 23. Of these, five complaints were upheld against the agents.
Article courtesy of Estate Agent Today Sign up for EAT newsletter
