Extra services can improve marketing, expert says
News Category: Marketing
Published: 16-Jan-2009
Free removal services and the provision of a cleaner are ways in which landlords and letting agents are looking to improve a home's marketability, it has been suggested.
According to Chris Jenkins of buy-to-let mortgage lender Clarity Commercial, such incentives can appeal to potential renters, although for some, price will remain the priority concern.
One innovative idea currently being employed in the residential lettings sector by landlords is to provide a cleaning service to tenants, which can double up as a form of property management, he noted.
"A cleaner once a week as part of the tenancy … not only helps the tenant but allows a landlord to keep a regular eye on the property," Mr Jenkins said.
His comments come after average rental yields have also fallen after high numbers of 'accidental landlords' - who opt to rent out their homes after failing to sell them - flooded the private rented sector in the latter half of 2008.
Average rent in the UK stood at £568 in December compared to £820 the previous year, according to figures published by Rentright last month.
Find out more about marketing with letting agent software.
